[This article was written by Lizzie Weakley.]
The same product or service that you sell in stores can be accessed by global customers. More small business owners are looking at ways to reach wider audiences. Here are 3 tested and proven methods of expanding your business’s presence on the Internet.
Content marketing is the process of generating and sharing content to attract prospects to your business’s website. This free content can appear in a blog or as part of a product description on an e-commerce site. Some information is shared in web directories that are accessed by the general public. The content is updated regularly to reflect current events and generate new interest from readers. The use of content helps to generate interest in the company’s products or services and build brand loyalty. When people stay informed, they are more likely to continue making purchases and become long-term customers.
Affinity or partnership marketing is an alliance between two businesses, a business and an organization or a business and an individual. The purpose is to refer a group of consumers who have specific interests in a company’s products or services. An affinity group provides access to a wide selection of consumers that have been collected through various marketing methods, such as direct mail, opt-in subscriptions, online inquiries, etc. The members of affinity groups are leads, customers or subscribers.
Influencer marketing is the hiring of an influencer, or a person of exceptional knowledge or interest, to promote a company. This spokesperson is a skilled professional, a local or national celebrity or an average customer who testifies to the reliability of the product or service. Some influencers are owners of well-known blogs, websites or social media profiles that have thousands of loyal subscribers. They use their popularity to influence other people to make major buying decisions.
Influencers provide their opinions in testimonials that are published on the business’s website, TV commercials, radio ads or informative videos. Influencer marketing involves the use of one or several forms of marketing methods, from Web banners to public event appearances, that are redirected to the company’s website or online profile.
The ability to sell globally starts with having a solid business presence. Although it’s preferable that you have a blog or website, having a social media profile is enough to get recognized by millions of people. Work with the right people and apply the most effective marketing techniques to get the job done right.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.