[This article was written by Samantha Higgins.]
Marketing Makes your Business
If you are a business owner, then you know that a good marketing strategy is essential. At the same time, hiring a marketing professional can be expensive. There is no need for you to feel like you have to know everything about marketing, but there are some simple tips that can give you the best advantage when it comes to marketing your product or service. In the following article, you will learn about three marketing basics that are essential for a business owner.
#1 Take Great Care of Existing Customers
When you are a business owner, you may be focused on getting new customers and new leads, but you must not forget to take great care of your existing customers. Your existing customers are the ones who trust your brand. They are your customers who are most likely to buy from you again, and they are also the customers who are going to be recommending you to friends and family. Since that is the case, you want to keep them happy. This means that you want to keep them in the loop with the goings-on of your brand. Send your current customers regular emails, make sure you are active on all of your social media platforms. Be sure to send them special promotions from time to time. If you have past customers who send you emails or ask you questions, make sure that you are just as prompt in responding to them as you would be if they were new customers. Remember, it cost much less to keep a customer than it does to get a new one.
#2 Create an Amazing Website and Consider Blogging
Your website is the face of your business. All of your future customers will find your business’s information on your website. Since that is the case, you want to invest in a highly professional website. Even if it is more expensive upfront for you to get someone to do your website, it will pay off in dividends in the future. Your prospective clients don’t want to have their time wasted. They want to be able to quickly find out about your business without having to do too much digging on your website. Since that is the case, you want to make sure that your website is as user-friendly as possible. Apart from having a great website, you want to be able to get traffic onto your site. A great way to get traffic is by blogging. Become an expert on your product or service. In that way, you can reach clients through blogs. You can highlight your blog on your business’s social media sites, and you can also contact other bloggers in your field and ask them if they would allow you to be a guest on their site. In this way, both of you benefit.
#3 Get an Email List
Over 70% of Millennials say that they would prefer to get contacted through email. With that fact in mind, you want to have an email list of clients. When you have a list, you are able to engage with your customers, and you are able to lead them to the sale of your product or service. One of the best strategies to use in order to get an email list is to have an engaging social media presence. You do well to use ads on your social media pages in order to get more leads as well. Offer to give something of value to interested customers. This could be a booklet or access to an informative video in exchange for their email address. Once you get their email addresses, then you can use an email funnel campaign to guide them to the purchase. There is plenty of inexpensive content marketing funnel that can be purchased, or you could create your own.
Marketing Can Be Easy
There is no way that you will get a good client base if you do not market your business. Your marketing strategy does not have to be complex or super expensive. By giving great service to your customers, having an awesome website, and creating an email list, you will be able to gain more traffic and keep your customers coming back.