[This article was written by Sohail Rupani.]
Promoting your brand through trade shows is one of the noblest ideas in the business world. You are able to sell it like hotcakes, foster your business, and attract new customers by sowing seeds for new leads by being more lucrative. Trade show booth yields the most attractive way of marketing and engaging the audience. A trade show is the proven perquisite introduced by marketing gurus where you are directly approachable towards your targeted audience. You can have a great look at your competing ninjas and can assemble arsenals for your business after evaluating yourself. This is because the trade show provides you the opportunity not only to grow but to groom.
Take advantage of being the only one in an ocean of trade show booths where customers want to dive. To be that ONLY one, you should consult the trade show booth company in CA as it has the strategies that can bring out the true essence of marketing through trade shows. So, adapt the keys, tailor your efforts in a germane way, change the game, and enjoy the results.
1-Design Informative, Interactive, and Organized Booth
Catch sight of the visitors by the unique and interactive design outline and layout of your booth. The look of your booth can influence the visitors to step in or away from the booth. The selection of the area where you set up the booth should be apt. It is ideal to have it in the center of the hall. This will make it the center of attraction, visible, and approachable to those around. Some don’ts, like the engulfing of the space, using too many visuals and colors in your booth, are a big no.
2– Bring into Play Your Existing Professional Connections
A trade show is all about interrelating with the audience. The larger the people you reach, the solid would be the outcome. To raise the number of audiences, you approach, your existing professional connections should also be used. Additionally, it should not be forgotten that many professionals visit a trade show in groups. For this purpose, your professional contact lists, mail inbox, and WhatsApp business groups can be utilized. Send them professional invitations to visit by Email, texts and bring momentous results for your business.
3- Preshow Promotional Campaign on Social Media
With the advancement of Social media, spread the information all over the medium by your promotional posts. These posts should be done before the trade show for your ease. Make sure to add on all details, including date, venue, activities, contests, which are to be performed in your trade show booth.
These posts should be written in a manner that can grasp attention, resonate, and build excitement in the reader to visit your booth. So, by social media aid, you can run a personal ad, promote, send reminders, and also collect their feedback after the show.
4- Be a Trendsetter! Make Unique, Eye-Catchy, and Visual Appeal
Try to appeal to the audience uniquely. Having a booth that is appealing to the attendees means you have the visual context in control with eye-catchy, creative, and interactive content. This is the first step towards making a mark on anyone’s mind. Make your booth different from others with the help of touch screens and tablets. Make it lively by playing videos to engage people. This is an excellent way of digital marketing and proved as a lead magnet.
5- Go virtual
Set up some virtual effects in your booth. In the virtual era of today, companies with the strongest virtual setup have a more significant share in the market. This idea can also be placed at your booth by setting some virtual games setups. Where people can do what they love to – “Explore.”
6- Give Formal Invitations to Social Media Personalities, Bloggers, and Influencers
Do you want to showcase your trade show and products directly to the targeted audience? Do you want people to get instantly influenced by the products that you are offering in your booth? If Yes, then give a formal invitation to (Vlogger/Blogger) or influencers in your booth.
A meet and greet kind of promotion at your booth will surely enlarge the sales because people will get directly influenced by their favorite celebrity (Vlogger/Blogger) or influencer. These influencers have their followers in milliners, and it is a quick way to influence people towards your trade show booth.
7- Educate Attendees with Demos and Workshops
People attend trade shows to view, learn, and have something new. If you are offering something new in the market, proper demos should be given to attendees and educate them in the workshop. People love to see the new inventions closely by taking them in their hands to see what makes it different and get detail into its features and qualities. So, it’s a way to build a strong relationship with the audience while educating them.
8- Create a Buzz by Fun Activities, Contests, and Giveaways
You must Create Buzz of your trade show name! Make your booth stand out by making it fun. It’s the area of creating a buzz with your trade show booth and gain the attention of the visitors by making announcements. Play crowd favorite games and offer valuable prizes in return. You can also make appropriate and exciting goodie bags as giveaways.
9- Entertainment and Refreshment
What better way to attract people other than entertainment and food? When it comes to Entertainment, it should be done according to your budget. In trade shows, visitors are always busy and hardly find out something to drink. You can take care of them by offering some refreshments like water bottles, soft drinks, and coffee. It will increase foot traffic, and you can engage with them. It’s a street ahead idea.
10- Clicks of Jollification and Comment Wall
Capture memories in your booth by offering to take photos of the fun activities. By making a dedicated comment wall, you can ask the visitors to write on it. This will help you get valuable feedback from their comments. These strategies not only make the audience feel special but also get shared on social media. With your company tagged, it helps build your social media presence.
The Final Word
Nothing can summarize the role of attractive trade show booths better than this statement, which states, “Trade show booths are all about results, this is the one junction where you will find all trains under one platform. Here more attendees will make more Leads, deals, and will make you a triumphant.” Therefore, it is in your company’s best interest to incorporate all the ideas mentioned above and use them to stand out.
Sohail Rupani is a Senior SEO Strategist and Blogger for PNC Digital. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.